PRG delivers LED tiles to UK Expo Pavilion
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The UK’s contribution to Expo 2020 Dubai is the cone-shaped UK Pavilion with a circular façade which was created by designer Es Devlin. The 25m-high LED façade which is integrated into the wooden sculpture is designed to celebrate global cultural diversity and collaboration.
The UK Pavilion uses an advanced AI learning algorithm developed in collaboration with Google Arts & Culture which allows visitors to add their word to a continuously changing ‘collective message from humanity to the universe’ displayed on the LED modules.
PRG was appointed by Pico to deliver the engineering of the 2,000 customised LED tiles through the PRG