"The package from Vieta is really well thought-out," says de Piere, "with all the qualities that you'd expect from a company that has a long and reputable history in the consumer market. The team at Vieta share our philosophy on critical issues such as R&D, pricing and marketing, and they are presenting us with a very impressive catalogue of products from day one. For example, many loudspeaker manufacturers include a ceiling speaker model on their list, Vieta Pro has a whole range of them.
"For clubs and restaurants, multipurpose venues and hotels, installations which might want a high SPL system as well as background music systems, then the Vieta Pro range can offer the solution all within one brand. For Ampco and TM Audio, which distribute Martin Audio and Renkus-Heinz, Vieta fits very comfortably alongside these brands, both price-wise and quality-wise. Design-wise, they may even be ahead of the game!"
Vieta Pro's managing director Nacho Alberdi considers Ampco and TM Audio to be powerful allies in Vieta's bid to extend its success in Spain further into Europe. "Ampco has a strong reputation in this industry for choosing only the best distribution partners, so we are delighted tobe able to bring their expertise and experience on board."
Vieta is one of Spain's most established and well-respected audio equipment manufacturers, with a leading share in consumer audio, in-car audio and home electronics in its home market. In 2004, the company entered the pro-audio sector for the first time, with the launch of four fully developed and integrated series of loudspeakers, ranging from ceiling speakers to 15" 2-way enclosures, plastic as well as plywood cabinets, a full selection of sub-bass units and Vieta's proprietary processor technology.
(Lee Baldock)
