A 96" 16:9 Vikuiti screen has been hung on the first floor of the newly built flagship Volkswagen dealership in Chelmsford, Essex. A ceiling mounted projector beams streaming video designed to educate, entertain and inform customers of the latest Volkswagen offers and information, which is controlled by Volkswagen UK head office in Milton Keynes. Positioned above an open atrium on the ground floor, the giant screen is intended to catch the customer's eye and drive traffic upstairs to peruse the used car stock.
"We have been extremely pleased with the performance and value of the giant display in our new Chelmsford premises, especially compared to the price of plasma or LCD," commented Darren Thompson, brand manager, Inchcape Chelmsford. "The objective was to create a real wow factor when customers pass through the atrium and the Vikuiti Screen has helped achieve this with its huge size, wide viewing angle and high brightness."
The second Vikuiti screen, this time using the film version, has been installed as a pilot in the showroom window of the Volkswagen dealership in Milton Keynes.
(Jim Evans)
