Water displays pay dividends for PR lighting
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With a dedicated booth adjacent to their German distributor, Focon Showtechnic, their theme was Water Proof Products in the form of a series of IP65-rated fixtures.
Although they found the attendance generally lower than previous years, according to international sales director, Ernie Armas, due to their inspired and eye-catching water display units, they managed to drive a constant flow of traffic to their stand.
“This allowed attendees to see a series of moving heads perform over the duration of the show under water conditions,” he notes. “Furthermore, the design of our booth allowed visitors to play with our units and get full hands-on experience, by using a simple controller attached to the pedestal.”
PR Lighting displayed all models in their new AQUA portfolio, many of them in the specially constructed water display boxes, where they continued to function perfectly. This included AQUA LED 600 Spot; AQUA 480 BWS (Beam, Wash, Spot); AQUA 480 Beam; AQUA 350 BWS; AQUA 350 Beam.
In addition, PR Lighting presented the new AQUA 230 Silent Mode - another UP65-rated fixture, which carries a 230W lamp and with an operating noise level of just 40dB.
Other new products featured on the stand included the Omega; XLED 6019 and XLED 6007.
Away from the fixtures, Armas said that Frankfurt had provided the opportunity for one-to-one meetings with distribution partners and other trade show attendees. “This gave us the opportunity to learn more about their markets and needs, and to see how our products could provide the appropriate solutions.”
Summing up the four days, the PR Lighting sales director confirmed that the AQUA units had been particularly well received - not only by the company’s global distributors but by the many others who had visited the show. “Thanks to these AQUA units we have been able to collect new and quality leads, and open up new markets for PR,” he concludes.
(Jim Evans)
