USA Music software specialist Waves announced at Winter NAMM its commitment to the live sound market with a new dedicated division whose mission is "to focus on the needs of FOH, Monitor and Live Sound/Recording Engineers".

Waves will unveil a new live division website (www.waveslive.com), as well as release the D-Show Enabler, making over 50 Waves TDM plug-ins compatible for the live environment.

Waves' history in the live sound market is varied. MaxxBCL was the first Waves product to successfully help deliver the most bass out of PA systems including line arrays, and since its introduction over three years ago, it has been used by sound companies, improving sound in prominent tours, top live venues, and places of worship around the world. Also, since its release in November 2006, Waves Live Bundle has become widely used with Digidesign's Venue consoles.

Asher Bitansky, Waves director of business development, has been appointed by Waves to oversee the business side of the live division's formation. "Waves has an unwavering commitment to great sound and to offering performers and engineers the tools they need," stated Gilad Keren, CEO of Waves. "With the Waves live division, Waves can now offer more formal, dedicated efforts to serving the needs of this substantial group of professional audio engineers."

(Jim Evans)


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