Westview has designs on Long Beach Loop
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With original content design by Ryan Mueller and the team at TheatreDNA Creative, the structure that sits on a 7,700sq.ft lot at the southeast corner of Ocean Boulevard and Pine Avenue is a steel mesh infinity loop that sparkles and dazzles with a variety of shows that rotate randomly throughout the night. Westview provided the fixture installation and programming, as well as a robust controls system with remote management.
The newest element is a daily five-minute light show at 7:00 p.m. designed and programmed by Westview. Its computer-driven LED system can display an infinity of colours, making for a spectacular array of lights to brighten up the city. This latest initiative originated with the Long Beach Downtown Alliance wanting to show support for the residents who stood on their balconies every evening clapping and cheering for first responders, health care workers, nurses, grocery store employees, and many more who were working so hard to keep the communities safe.
“At times like this, we are honoured to be part of the celebration,” expressed Eric Bloom, president of Westview. “This is a significant way to send a genuine and collective ‘thank you’ to the entire healthcare community as they work diligently to fight this pandemic and keep us safe,” he added.
(Jim Evans)
