Owing to Pulse being located under a series of railway arches, along with the style of Pejoski's designs, the show opted for an industrial theme; something which needed to be reflected in the lighting. Having previously provided its services on several other fashion shows, White Light was asked to supply both the lighting and power on this occasion.
For this particular launch, White Light worked closely with set designer Philip Cooper who created the physical layout of the show. He states, "Fashion shows are clearly all about style but this has to be reflected in every aspect. I wanted the show to have a very dystopian aesthetic which was ideal for the setting in which the collection was being showcased. When I approached White Light with my ideas, they were extremely accommodating, advised what lighting and equipment I should use and ultimately fulfilled any request I had of them."
Led by White Light's Adam Walker, he states, "Philip wanted the lighting to be suspended across the barbed wire fencing which would form the cat walk. Therefore we decided to use Encapsulite lights as these would not only help to create the feel which Philip was striving for but could be fitted flexibly within the building's unique structure."
As well as providing the lighting, White Light also supplied the power for the event. Adam comments, "By powering the event, it was our task to ensure that numerous elements of the show ran smoothly; whether this was the photographers' lighting on the catwalk or the make-up mirrors backstage."
(Jim Evans)
