The enhanced distribution network will provide sales and support of White Light exclusive products to dealers in the UK, with some products available throughout Europe and worldwide. The new structure allows UK dealer access to products from 13 exclusive lighting, rigging, and effects manufacturers including ADB Lighting Technologies, Altman, ArKaos Pro, CORE Lighting, Chromlech, Galaxia Electronics, Interactive Technologies, James Thomas Engineering, JB Lighting, Look Solutions, LSC Lighting, Rainbow Colour Changers, and Wireless Solution.
White Light Sales Director, Peter Threadgold explained the company's focus on these essential brands, paired with expanded services. "We have always been dedicated to bringing quality, innovative products to the industry," he said. "We are strengthening our commitment to that initiative by focusing on technology and support that will add real value to our network and the industry as a whole.
Fully backed by White Light's industry knowledge, extensive resources, and experienced development team, White Light Distribution will give dealers the resources they need from a name they trust. Business customers will benefit from additional sales, technical, and marketing support as well as product demos and training.
"We are looking to enhance our relationships with business customers, especially in UK and European markets by matching them with the right products and the right support," said Sarah Cox, European Divisional Sales Manager for White Light. She continued, "By expanding services like training and introducing dedicated technical support, we are building upon an established distribution framework. I am excited to continue delivering great products to new markets with this newly focused network."
(Jim Evans)
