Taking a critical look at the Top 50 players in the market, Plimsoll is about to publish a Future Players Analysis which speculates on which companies will figure in the future of the industry.

The analysis focuses on the key players, making suggestions of how these companies will "move forward". Fastening on 10 key areas of attention, the analysis shows how current performance might change and how the company will respond to competition.

Not saving any punches, this analysis names 12 losing pace, three of which had sales of over £6.1 million. These companies are not alone in their retreat, as 11 other companies have been named that require a period of great change in order to compete. Many companies have elected to capture market based on debt. Whilst the risk associated with this strategy is high, the short-term effect on others is profound. This method of survival is in direct contrast to the eight companies adopting a more 'steady ship' approach.

The Top 50 Sound Equipment Future Players Analysis, to be officially released on 18 February, carries two full pages of intense analyses per company with several added features never before seen in a Plimsoll Analysis. Plimsoll has determined the current and future value or worth of every one of the Top 50 companies in the analysis. The report also predicts the likely strategy each company is to take over the next 12 months. The Analysis also names other companies that the Top 50 could realistically purchase.

Future Players Analysis can be obtained by calling (01642) 626400.

(Ruth Rossington)


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