In March 2012, a new office and warehouse was opened in Stockholm to enable Woodlite to service its clients and the generally buoyant business in the area even more quickly and efficiently.
Midway through 2012, Woodlite started purchasing Robe's Robin LEDWash series fixtures - both 300s and 600s - and more recently it has invested in the new Robin DLX LED Spot fixtures.
This increase in business with Robe has been prompted by the demands of their rental partners ... and in turn their clients who are specifying Robe increasingly frequently for shows, concerts, tours and events.
"We also like to be proactive in our approach to clients and in being able to offer the latest technologies," explains Jansson, who adds that the initial rise in demand for the LEDWash fixtures came from their international clients.
Once the ball started rolling and the LEDWashes gained exposure in Sweden ... they soon increased in popularity there as well! Magnus realised that there was healthy cross-rental business in stocking the LEDWash range to boost the stocks of other Swedish rental and production companies when needed.
Woodlite's Robes were supplied through Swedish distributor Bellalite.
(Jim Evans)
