The Centre wanted to display live events in its sports café, with the aim of enriching the customer experience and extending the dwell time for visitors. The project's challenges included constant bright artificial lighting, long periods of operation every day and, not least, the need to contribute to a profitable business model.
Consultant John Goedegebuure from JG Enterprises was brought in, and the result was a very productive link-up between ISCG, dnp Partner xScreen Interactive and digital advertising company, CS Digital Media. This led to the world's first dnp LaserPanel solution being installed in a public venue.
Initially, four 50" screens had been planned, but ISCG felt the single 100" dnp LaserPanel created greater impact, with its high-contrast optical screen. It also offered the same HD (1080p) image quality as LCD/LED alternatives in 16:9 format, very competitive pricing and the essential long-term reliability.
As an additional bonus, only a single projector was required, and installation of the ultra-short throw dnp LaserPanel was as easy as always with a dnp screen.
The client opted for a leasing solution, which avoids major upfront capital expense, while xScreen Interactive's Split-Xcreen-Advertising enables the display to combine appealing live footage with revenue-earning digital signage.
"We're thrilled and proud to be home to the world's first dnp LaserPanel in this kind of set-up," comments Eisse-Reint Dallinga, director at ISCG. "The brilliant images keep our customers watching for hours, while the ads boost our revenue and support our business model."
(Jim Evans)
