The Mobile Showroom has become increasingly popular, and presents a survey of Wybron's stable of products, including the new Cygnus LED Wash Light, in a environment more intimate than a trade show. "The challenge of this industry is to actually get information to the people who will benefit from it," said Wybron CEO Keny Whitright. "A trade show is terrific, sure, but you're often lacking time to connect with all the folks you would like to."
The Mobile Showroom provides hands-on demonstration of Wybron offerings and an opportunity for tΩte-à-tΩte with lighting professionals, including their local dealers. Most importantly, however, the Mobile Showroom offers education on the general theory behind and mechanics of professional lighting to an audience who may be unfamiliar with either or both.
"The educational component is an important one," said Whitright. "You often see misuse or just plain overkill of lighting in churches or schools, and we want to provide some perspective for people in those markets."
The Mobile Showroom will continue with nearly two years of planned stops across North America, with the next being in California.
(Jim Evans)
