While in the San Antonio, Houston and Dallas areas, the Mobile Showroom will provide hands-on demonstration of Wybron offerings and an opportunity for 'tΩte-à-tΩte' with lighting professionals, including their local dealers. Most importantly, however, the Mobile Showroom offers education on the general theory behind and mechanics of professional lighting to an audience who may be unfamiliar with either or both, says the company.
"The challenge of this industry is to actually get information to the people who will benefit from it," said Wybron CEO Keny Whitright. "A trade show is terrific, sure, but you're often lacking time to connect with all the folks you would like to."
"The educational component is an important one. You often see misuse or just plain overkill of lighting in churches or schools, and we want to provide some perspective for people in those markets."
The Mobile Showroom's Texas dates are the first of nearly two years of planned stops across North America, with the next being the Washington, D.C. and southern New Jersey areas.
(Jim Evans)
