HTC at the 2014 Mobile World Congress, Barcelona took place at the Gran Fira expo centre, with XL working for global brand experience agency SSG Create. XL's Project Manager was Rich Pow.
HTC were revealing their 2014 mid-range portfolio, making their presence felt with one of the larger booth spaces of the show.
XL supplied and ground-supported a prominent 6 metre wide by 3.4 metre high 16:9 aspect ratio 6mm high definition LED screen which was incorporated into the building structure.
Content for the screen was supplied by HTC and played back via an Apple MacBook laptop running PlaybackPro - complete with a hot backup - switched to screen by one of XL's Barco 902s.
XL also supplied a compact d&b Q7 audio system together with E12 subs and a Soundcraft mixer for high quality audio for the screen.
Eight meeting rooms integral to the stand were kitted out with assorted XL plasma screens - one at 42 inch, seven at 50 inches and one 65 inch respectively - all recessed on the wall in special housings. These areas were utilized for specific product presentations.
HTC One M8 Launch, London was staged at Olympia West with a simultaneous event in running New York.
Attended by high ranking HTC executives, the London presentation was started by HTC Chairwoman Cher Wang and continued by Scott Croyle, SVP of Design & User Experience, with XL again working for SSG Create and installing a widescreen projection system.
The screen - a bespoke part of the set - measured 14 metres wide by 3.7 high and was fed by four Panasonic PT-DZ21K projectors run as two doubled up pairs, edge-blended together for optimized brightness.
The machines were fitted with short throw LE6 zoom lenses (0.9 - 1.1) which enables lens shift in tight spaces.
Four MacPro towers running Keynote were fed into a Barco Encore system and output to the screen, and the Encore also routed signals to a series of comfort monitors positioned around the auditorium and technical relay screens located in key backstage vantage points for the crew.
(Jim Evans)
