Philips first application, Lumalive Event Gear, is appropriate to the promotion and event industry for experiential marketing, says the company. It is a revolutionary communications medium delivering visual impact, emotional appeal and compelling messages. Integrating colourful dynamic LED lighting into clothing, Philips Lumalive adds a completely new dimension to the way brands communicate.
"We are very happy to partner with XL Video in the distribution of the Philips Lumalive product line; they are open to innovation and new technologies," says Bas Zeper, general manager Philips Lumalive. "XL is creative and always works on the cutting-edge, making them the right partner to implement Lumalive in a creative way. They understand their customers and their need for tailor-made solutions."
The technology behind Lumalive features high integration of flexible arrays of LEDs into fabric. "At XL Video, we are always looking for innovative LED products that push the envelope," says DeKeyzer. "The Philips Lumalive Event Gear product opens up exciting possibilities for designers and producers. Lumalive can be programmed to display personalised text and or graphics; it is an innovative step in both LED and content technology. Event designers and planners will be able to offer this exciting new concept to their clients in all kind of markets."
(Jim Evans)
