The company was originally created 13 years ago to provide solutions for the then embryonic DAW market. Subsequently it began to attract more traditional pro-audio brands and now employs 22 people, including some of Korea's more famous sound reinforcement engineers. The business is located in the bustling Nonhyeon-dong ward of Gangnam-gu in the capital city, Seoul.
Midi & Graphics has built its reputation as a committed and focused company, by dealing with some of the most well-established and highly respected pro-audio companies in the world such as HK Audio, Powersoft, Apogee and Yamaha.
Midi & Graphics is made up of three divisions dealing with the PA, Rentals and Installations sector, the House of Worship sector and the Broadcast sector. Their client base includes a network of 24 dealers and contractors. In the broadcast market, they work exclusively with two accredited dealers.
Overall, the company has a very strong marketing presence. New products are introduced every year at a Dealer/Partner day, and it is no coincidence that this always takes place two weeks after Prolight+Sound at Messe Frankfurt. This event kick starts the year for Midi & Graphics and their dealers.
They also maintain a keen presence at the established Korean pro-audio trade-shows by exhibiting at KOBA and KOSOUND. Another key success for them, has been their all-encompassing Training Manual which provides a step-by-step guide to all aspects of the pro-audio world.
Under the experienced direction of CEO Sunmo Kang, there is a wealth of expertise on offer at Midi & Graphics. Technical manager Noil Song has a detailed knowledge of the products from XTA Electronics, after spending time working in the UK in various sound reinforcement applications. General manager Changyu Choi is also very familiar with XTA products, having spent many years working for Korean Rental Companies.
XTA sales and marketing director Bill Woods commented, "I am very excited by the prospect of working with Kang and his team for the coming years. Their understanding of the needs of their customers and their commitment to training and education have really impressed me. They have a fabulous sales and marketing team as well as real technical expertise. XTA is a perfect fit with their existing brands and I am certain they will be very successful."
(Jim Evans)
