Working in close cooperation with Littlebit Technology, as well as NEC Displays Solutions and Intel, YCD brings a rarely seen immersive digital signage solution to the Coca-Cola lounge. Coca Cola is the main sponsor for this year's CineEurope show and "it was important for us to help Coca-Cola showcase a complete digital signage solution for cinema complexes," said Eran Sharon, VP product management for YCD Multimedia.
From box office ticketing, concessions, future film promotions and wayfinding, each solution shown addresses today's Cineplex needs and business goals while incorporating immersive and experiential elements to enhance the movie-going experience. Content will be presented in each area and linked together to integrate with ERP/POS systems for added operation and business benefit.
"Our solutions for cinema complexes are the result of careful examination of every aspect of today's movie-going environment. Our packaged solutions combine efficient workflows, world-class video wall technology, and automation using smart, dynamic real-time content to lower cost of ownership and operation of an otherwise complex system. At CineEurope, we aim to show all of the possibilities a theater can utilize with a digital signage solution from YCD," added Eran. The booth will also feature experiential areas to encourage participation from visitors to interact with elements.
(Jim Evans)
