The first tranche comprised 24 x SMX15 stage monitors complete with racks equipped with DMS26 digital processors and 24 x SA30:2 amplifiers, making Yes Rental one of the first customers for the new APG amplifiers recently unveiled to the international market at PL+S in Frankfurt. The company has also taken delivery of eight TBS118 subwoofers, and coming weeks will see orders for DX5, DX8, DX12 and DX15 multipurpose monitor speakers.
Having worked for many years in the European rental market, Fred Van Durmen knows it inside out and is very clear about his intentions. "In order to differentiate myself from the competition, I have to offer something that they don't have. The answer, for me, turned out to be APG.
"The brand is clearly a "challenger" to other, more established brands, but when you put an APG product against something similar from said established brands, it's no longer just a challenger - it's an outright winner in terms of performance and sound quality," he says. "In my book, that gives me an advantage over my competitors, because if they want the best, they have to come to me! There is simply no other monitor speaker on the market that can rival an SMX15 in terms of clarity and power, or the DX range in terms of sound quality and versatility."
APG's Xavier Pion adds, "Fred is a truly valuable partner for us at a number of levels. He will be a great ambassador for the brand in his territory and his purchase means that APG users throughout northern France and Benelux now have access to a large, well-maintained inventory of all our latest products, with the likelihood of more to come in the short-to-medium term. Fred is also interested in participating with technical development based on his own experience and customer feedback. He believes in our success and wants to be part of it, as we believe in his own success. This definitely qualifies as a win-win situation."
(Jim Evans)
