"The audio market in India has grown dramatically over the past couple of years resulting in an increasing demand for more sophisticated AV systems and higher end professional products. Consequently, it made sense for us to appoint SunInfonet, who has been one of our key dealers in the region for some time, and are very knowledgeable about our products," comments Allen & Heath's sales director, Bob Goleniowski.
"SunInfonet already distributes Shure, Camco and Nexo products, so the addition of Allen & Heath has strengthened our portfolio. We are very pleased to be representing the brand, which is well known in India and our appointment means we can offer a complete sales support channel in India," comments SunInfonet's director, Neeraj Chandra. "Due to the wide range of mixers on offer, we will be able to meet the requirements of all our customers, and we intend to work closely with our system integrators particularly on the iDR Series."
Following the appointment, Allen & Heath and SunInfonet held the first in a series of training seminars to provide an in-depth introduction to Allen & Heath's products. The three day event provided comprehensive product and technical sales resource training to SunInfonet's dealer network, involving presentations and demonstrations on every key Allen & Heath product, with special emphasis on the iDR contractor/installation series, the iLive digital console, and the new ZED series.
(Jim Evans)
