Apex already enjoys a strong partnership with HHB in its native Belgium where the company has successfully distributed HHB products for some time. Now APEX continues the development of its business in France with the addition of HHB products to a portfolio that already includes Chromatec, Digico, Lawo, Riedel, Soundtracs and LSB Virtual Studio Manager.
The new appointment was celebrated at the recent Siel-Satis-Radio Show in Paris where interest in all HHB products was strong, and from where Apex sales director Rik Hoerée predicted a bright future for HHB in France.
"We see great potential for HHB in France based on our very positive experience in Belgium, says Hoerée. "Products like the FlashMic demonstrate that HHB is a highly innovative manufacturer and we¹re looking forward to making many more such groundbreaking products available to audio professionals in France in the years to come."
Also speaking at the show, HHB export sales manager Matthew Fletcher said: "Apex has already contributed to the strong growth in European sales of HHB products through its success in Belgium. We're confident that Apex can now help HHB to achieve its full potential in France by applying the same combination of customer focus and industry expertise."
(Jim Evans)
