Davies commented: "I was attracted to Atmospheric by their innovative and high quality range of products, by the excellent morale of their team and, most importantly, by the high standard of business ethics instilled by the managing director, Simon Spragg. This role is also a new challenge for me, as, despite my many years of experience in the fitness sector, I have previously only worked with equipment suppliers but now I have the opportunity to work in a new field, that of entertainment."
Davies will also spearhead Atmospheric's planned growth into the international market place, helping them to develop sales distribution across the world.
(Lee Baldock)