Audica Professional was launched at PLASA in 2006 with just two distributors, CUK Audio in the UK and M-Pro in the BeNeLux. This has expanded rapidly and the company now has established distribution throughout all major European markets as well as in Russia, parts of Asia and Australia.
Derek West, sales director of Audica Professional, comments, "The last eight months have shown amazing growth in our distribution and sales, and proved the importance of the main industry exhibitions, the pro audio media and distributor networking. Being with CUK from the start gave us a successful PLASA launch and we exhibited at Frankfurt in March with Trius. Both shows gave us great exposure and introduced us to many new distributors, as well as launching us within the local markets."
West continued, "We are really pleased to be working with MOCOM and QSC, both are very well established and experienced distributors in core European markets. Venuetech in Dubai are one of the most dynamic and influential distributors in the Middle East and their appointment at this time means we will be joining them at PALME to launch Audica Professional in the region."
(Jim Evans)
