Simon Woodroffe - one of the speakers at the Roche event in Prague.
Czech Republic - Corporate audio specialists, Audio Alliance, recently provided an extensive sound and communication system for the sales conference for Roche UK, set in Prague. Roche, a leading research-based healthcare company, has been established for over 100 years and is headquartered in Basel, Switzerland.

Audio Alliance has worked with the UK business on several occasions, and was invited back to supply its services to production manager, Peter Woods and production company CCL-Live, the companies responsible for staging this week long conference.

Nearly 700 delegates were hosted at Prague's Hilton Hotel. The conference operated in and around 10 rooms, comprising a main auditorium and nine breakout facilities. Audio Alliance supplied specific systems for each location. Peter Woods, the event's production manager, says: "I chose Audio Alliance because of their renowned professionalism, while I can be assured of their flexibility on and off site." This skill certainly came into play in Prague, when an extra room was added with very little notice. The Audio Alliance team took up the challenge to supply a full sound system from spares and a quick shopping trip around Prague.

The main auditorium, was where all delegates were treated to guest keynote speakers, including Simon Woodroffe, the founder of restaurant chain Yo! Sushi; Matthew Pinsent, four times Olympic rowing champion; and Midge Ure, the award-winning musical artist. The sound system here included a Pro Tools set up, offering intuitive editing and playback facilities with Audio Alliance's extensive library of music and effects.

When the delegates were invited to enjoy a one night only performance from tribute band "Killer Queen", Audio Alliance added, and removed, the equipment required to turn the auditorium into a rock 'n' roll venue. A full monitor system comprising a Midas Verona desk and EAW wedges were added to compliment the already installed Midas front of house console, with a mix of Audio Alliance's Meyer Sound and d&b loudspeakers.

Another evening transported the guests to another century, a gala dinner held in the stately and ancient Prague castle. MD Oliver Driver describes the evening as: "Quite a unique experience, installing a sound system into such a precious and beautiful building was daunting and an event I wouldn't have missed as the electrifying evening unravelled."

(Sarah Rushton-Read)


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