Headquartered at Slough, and voted Production Company of the Year in the recent AV Magazine awards, AVC took the decision to back Christie Digital after receiving feedback from their in-house and freelance technicians. The purchase will not only extend AVC’s long relationship with Christie Digital, but will also increase their rental fleet to around 150 projectors. In addition to the RoadRunners, AVC also bought quantities of X10 Roadies and X6 Roadsters, with 10-bit ADPs (Advanced Digital Processing). They thus join the exclusive network of rental staging companies holding the powerful X10s in their inventory.
With the economy not at its best, the purchase - part of a package that includes High End moving lighting and a d&b sound rigs - is designed as a confidence booster. "With everyone feeling the pinch since September 11 we wanted to send a message to our clients that we were not going to compromise on quality, even if their budgets have to stretch a lot further than in the past," explained managing director, Patrick Hill.
AVC Productions also wanted to achieve soft-edge blend with their new rigs and picture within picture so have heavily invested in the Dataton Watchout system. Along with four projection screens, four X6 Roadsters (using standard and 0.8 lens) and four L6 RoadRunners, the Dataton’s user-friendly GUI handled show control duties for a two-week motivational event staged by a high street bank. A pair of L6s were then immediately pressed into further duty at London’s Dorchester Hotel for a major IT company.
Celebrating 21 years in the business, AVC Productions turn over £10m from bases spread throughout the UK and partnerships overseas. Their clients include leading blue chip industrials, notably in the banking, insurance, dot.com and airline sectors, where they service AGM’s, investor days, product launches and other conventions.
(Ruth Rossington)
