Wharfedale Professional Creates New Systems Division

IAG Professional (International Audio Group) has announced that the product lines formerly covered solely by Wharfedale Professional are now divided into two divisions - Wharfedale Pro and Wharfedale Systems. Due to the current diversity and plans for further expansion of the Wharfedale Professional ranges worldwide, it became apparent to the parent company, IAG, that the infrastructure needed changing to focus on different market areas. The increase in business for IAG, especially in the professional product areas, has necessitated the employment of new staff in both sales and product development. This has enabled IAG to develop new products in both loudspeakers and electronics, which, in turn, have increased sales and distribution worldwide.

The Systems Division will comprise already established installation speakers such as the Programme 30D, 2080 and 2090 series. The LoudPanel (NXT Technology) products will also come under the Systems banner. Wharfedale Pro will concentrate on the VS, LiX and EVP high performance loudspeakers for PA/MI use. The division also launched a new range of mixers, amplifiers, processors and effects at NAMM 2002.

Director of IAG Professional, Steve Woolley commented: "We are in the fortunate position of having a diverse enough product line up with strong enough sales to enable us to make this decision. I am confident that we are now able to focus 100% on each market with the right products and will continue the healthy growth we have experienced in the last few years."

(Lee Baldock)

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