UK - Baldwin Boxall has announced the launch of a new logo and refreshed look, reflecting the company's ethos of ongoing improvement and evolution of the brand. The new logo has an up-dated look, whilst keeping its traditional, and highly recognisable, blue triangle. The rebranding exercise has included a fully responsive website and modernised exhibition stand.

During the website redesign Baldwin Boxall insisted that there must be no loss of content as the company has always been keen to ensure that it is as informative as possible. To give you an idea of size, the site itself consists of well over 100 pages and contains over 200 items of downloadable content. In addition there is a project profile area, a news blog, customer log-in area and staff news blog.

Despite its size, the website is straight-forward to navigate, with plenty of interesting content, and includes a new look downloads area, making it easy to search for your required item. As well as the usual product leaflets and instruction manuals, the site also contains informative items such as presentations, 'how to' videos and other resources which are well worth a look at.

With regard to the exhibition stand - well, the traditional look Plug & Socket is no more! Instead a very modern look has taken over and you could be one of the first to see it, if you visit Firex this year (London ExCeL, 21-23 June).

Nick Baldwin, marketing director for Baldwin Boxall, commented, "We have taken a good deal of time to ensure that we get this right and really like our new look. The new stand will look stunning - and we will have a lot to tell you if you are able to visit us at Firex this year. Please remember that you will not be looking for the oak barrels though!

"The new website is one that we plan to add to frequently, so what you see now may not be what you see next time you visit. Because of this, we are keen to hear from you - whether a customer, end user, engineer, consultant, or other interested party - if there is content we could add which will be useful to you or your colleagues."

(Jim Evans)


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