"There were several things about the Platinum FLX that made us decide to stock them in our rental inventory," comments Kinetic Lighting president David Rosen. "It has the right mix of features - optics, form factor and price - and we get full CMY colour mixing in a hybrid fixture. But we were especially impressed with its output. The FLX is the brightest beam fixture we rent. And while we still rent lots of Elation's Platinum Beam 5R Extremes, and even the original Platinum Beam 5R, the FLX is a great complement to those while meeting the needs of clients who want even more output in a beam fixture."
Kinetic first saw the FLX at last year's LDI show, which prompted them to arrange a shootout with other hybrids at a Kinetic open house shortly thereafter. "We were impressed with what we saw," Rosen says. "From a rental house standpoint, we liked the concept of having a hybrid fixture because it can fit a broad range of applications. Since it's not a one-trick-pony, I envision them being used in a variety of projects."
Kinetic, which has operated in the LA area since 1996, has stocked Elation lighting for a number of years and Rosen values the professional relationship. "Elation takes seriously its relationship with dealers and rental houses and I'd like to stress how supported we are with Elation," he states. "The other thing that's worked out so well with Elation is that the company does a great job of stocking product here in LA. That has allowed us to capture certain opportunities that otherwise would have been lost waiting for backordered products to ship."
(Jim Evans)
