The contract for Dubai Mall includes a total of 571 square metres of LED. The Mall will host over 1200 outlets, spanning in excess of 336,000 square metres of retail space, and will also include an array of leisure pursuits, including an aquarium, fashion show arena, gold souk and Olympic size ice ring.
Emaar executive director Rashid Doleh comments, "We have selected Barco as we are convinced that the quality and creativity of their solutions is in line with the Dubai Mall objectives. We need more than LED screens; we need a visualisation partner who creates a customer experience which is unique."
The LED displays cover many different applications under one roof, from an ice skating ring to a catwalk. Within each of the different areas, the displays are easily adaptable to a variety of different communications, including advertising, information announcements, and entertainment.
Stephan Paridaen, president of Barco's Media and Entertainment division states: "The Dubai Mall is undoubtedly a major milestone in the company's history of offering professional visualisation. To have Emaar among our customers and to be associated with this world class project is a real breakthrough."
(Jim Evans)
