Bringing a 197-year-old religious institution into modern times to attract young, urban followers is no small task. But, American Bible Society's high-profile location at 61st/Broadway in New York City offered a prime opportunity to create an inviting, visually thought-provoking "third space" to inspire local youth with the Bible.
Barco and Velocity outfitted the newly redesigned atrium and gathering spots with 22 OverView NSL-4621 LCD displays in various configurations, presenting spiritual imagery and videos, live media streaming, signage for upcoming events and services, and more.
"When we began the design process, our goal was to create a warm, welcoming space that was intriguing and presented the Bible in a subtle way. Of course, it had to be technology-driven to meet the media-savvy needs of young as well as mature audiences," commented Matt Steinruck, director of arts & media bible advocacy for the society. "The Barco displays helped us create a community-type experience, inviting people inside to relax, connect and engage with unique, creative content in a bright and dynamic immersive environment."
The new venue was launched in collaboration with The History Channel's 10-hour mini-series, The Bible featuring Mark Burnett and Roma Downey; interactive content from "The American Bible Challenge" game show on GSN; followed by a series Q Ideas Conferences. American Bible Society also hosts a variety of live stream broadcasts from the space.
(Jim Evans)
