Bob Thomas, Cadac director of sales (right) and sales development manager Vincenzo Borrelli
Cadac Holdings announced a number of strategic initiatives at this year's Prolight+Sound exhibition, with major significance for its on-going business development. The company announced the appointment of Vincenzo Borrelli to the newly created position of sales development manager. Borrelli has previously worked for companies as diverse as Harman, Mackie, Sound Technology and, most recently Stage Electrics.

Commenting on the appointment, Cadac director of sales Bob Thomas stated, "Cadac is actively developing a retail focussed distribution network as a major element in its future growth strategy, in support of its new compact analogue and digital product lines. Vince brings invaluable experience and knowledge of that market to the new role, and it's my pleasure to welcome him to the Cadac team."

On the product development front, Prolight+Sound saw the unveiling of the Cadac DM1600. The all-new proprietary DSP mix platform is a powerful, cost competitive modular design that addresses both traditional Cadac sound installation applications and potential new markets where compact high quality audio reproduction, control and processing are required at an affordable price point.

"It's hard to overstate the significance of the launch of the DM1600 for the Cadac product range," said Thomas." In one move it takes us into so many different new market applications and offers an unrivalled compact digital offering across our traditional customer sectors. This was reflected in the number and unprecedented range of potential new distributors who we met with at the exhibition.

"The market should be aware that the DM1600 is a first; we will be showcasing further digital console developments at PLASA."

(Jim Evans)


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