Plasma screens for the Land Rover display at Bluewater.
CT NEC has provided full AV support for Land Rover, on a three-year permanent installation basis, at the Bluewater Shopping Centre in Kent. Situated in two high profile areas, eight Panasonic TH-42PWD4 42" plasma displays and two Panasonic DVD-RV31 players have been supplied and fitted as visual reinforcement for Land Rover's impressive vehicle displays.

Split into two adjacent areas, the first site - a Land Rover Clothing Store, located in the Southeast Welcome Hall - contains two screens, with the capacity for future upgrade to enable data capture. The second installation is located within the main shopping mall thoroughfare, and boasts six screens, with four at ground level and two on the first floor. The screens display product and corporate video footage and currently present the same video sequence, fed from two separate source players. Provision has also been made for potential upgrades to the installation, such as touch-screen interaction and data capture.

(Lee Baldock)


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