Sony's interactive Eye Toy, set up in Sony's hospitality area for the UEFA Champions League Final at Old Trafford.
UK - Old Trafford’s ‘Theatre of Dreams’ saw as much action off the pitch as on during last month’s UEFA Champions League Final between Juventus and AC Milan. Outside the stands, the home of Manchester United was turned into a giant hospitality village as the major sponsor partners - Sony Computer Entertainment, MasterCard and Amstel - laid on lavish entertainment inside, while fourth sponsor, Ford, turned their nearby showroom into a huge party zone.

Contracted by production company, Denham Technical Services, to provide a complete relay distribution - not only in the giant tented area, but also within some of the permanent function rooms - CT Screenco were in constant action. Their inventory - mostly supplied by CT-NEC - enabled corporate hospitality guests to have a permanent visual reference to the live action and looped highlights of the previous rounds, as well as statistical information before and after the game.

Sony Computer Entertainment placed the emphasis at Old Trafford on network gaming, entrusting Denham and CT Screenco with providing local area network connectivity, as well as installing Playstation2 facilities in other partners’ reception areas (with a strong football bias generated by the TIF 2003 game). SCE also showcased the newly-launched interactive Eye Toy. This family-oriented system uses USB web camera technology to track hand and body movements on screen in real-time via the PS2, without any cables or peripheral attachments to hamper.

Elsewhere, a mass of Sony TV monitors, distributed around the ground and hospitality village, showed the run-up to the final on looped video prior to the game, relaying the match live and switching to an information channel at half-time for the game statistics. Inside the stadium itself, CT Screenco covered the Bistro Area, the Salford and Stretford Suites, providing Sony TV monitors and plasma screens, as well as an Electro-Voice public address system in the mixed press/media rooms. In the Stretford Suite, two EV sound systems were linked to the main stadium PA, augmenting Old Trafford’s existing facilities, as CT Screenco worked in cooperation with Manchester United’s technical department to take input feeds for live link-up on every TV monitor. CT Screenco’s team leader was again the NEC-based Paul Thorpe, who also ran the project for the service providers at Hampden Park last year. He was supported by Rob Merrilees.

While this was taking place, Ford provided entertainment at the Bramall-Quicks Ford dealership, by Old Trafford. Stage activities were beamed live to the passing crowds via a large (18sq.m) 25mm LED screen, provided by another Avesco company, MCL. A special stage was set up, truss-mounted on a James Thomas structure, as the event management company, Fifth Element Event Design (who commissioned MCL) turned the event into a party which also featured cheerleaders and live entertainment. MCL provided a three camera (D-30) PPU and used a Grass Valley GVG-110 vision mixer for switching and editing.

(Ruth Rossington)


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