As the company embarks on a vigorous programme of product development, Watson’s primary aim will be to raise brand profile and manage an expedient design-to-market delivery, as well as establish a number of new customer facing initiatives.
Originally a student of engineering and now, with over 20 years experience across a full range of marketing and communications programmes, Watson brings an impressive pedigree to The Soundcraft Group. Since the mid-eighties he has held senior positions responsible for every aspect of marketing, spanning advanced technology, B2B and consumer brands. He also includes band and tour management, the build and launch of a new recording studio, and considerable market analysis among his professional experiences. Within Watson’s new team at Cranborne House, the experienced David Neal will continue to head up the Group’s global marcoms activities.
(Ruth Rossington)
