"We didn't want to make a 'me too' RGB or RGBA product that didn't provide the kind of significant innovation in lighting we strive for," says ETC CEO Fred Foster. "With its exclusive x7 Color System, the Selador product line produces a far superior quality of colour and light to anything that we had seen before in LEDs. We also benefit from the brainpower of Selador LED experts Novella and Rob - great people who will join our ETC team."
The Selador x7 Color System finds its perfect counterpart in ETC's control products, says the company. ETC's marketing manager David Lincecum explains: "ETC brings to the table a unique capability to make the control of LED luminaires easier, more direct and user friendly, and that is the key to making the tool really work for the designer. We have already integrated colour matching and HSI (hue, saturation and intensity) control of Selador products into the latest software releases of our Eos and Congo lighting control desk lines."
There are three luminaire families in the Selador line-up, each of which designed to provide "excellent colour depth and mixing as required". Novella explains: "The Paletta line's unique blend of seven colours of LEDs was selected to provide the depth of colour you are used to from your favourite saturated gels. The Lustr line uses a different blend of seven colours which are optimised for producing broad spectrum whites and tinted colours - solving the traditional LED problem of making people look unnatural."
The third product line in the Selador series is the high output colour mixing Vivid, which ETC is debuting. The Vivid series combines the Selador x7 Color System with powerful K2 emitters from Luxeon.. Rob says: "Vivid LED luminaires provide high brightness and intense coloured lighting for much longer throws, while matching and blending with gel colours and tungsten lamps."
The Selador Series will be distributed and serviced through ETC's well established distributor and dealer. Selador luminaires will be sold in the US immediately and are expected to be introduced in the European market in the early summer.
(Claire Beeson)
