New Look has decided to specify GE Ceramic Metal Halide (CMH) lamps because of their lumen maintenance and life span as well as colour rendering, ideal for retail environments. The retail chain used the GE CMH lamps for 18 months before this contract win. Historical data built up during this period confirmed to New Look that GE lamps were the right choice, with fewer failed lamps and better light levels.
The CMH lamps offer a low 8% failure rate allowing for fewer re-lamping procedures and help to drive down overall maintenance costs, the company says. In addition, GE has supplied the lamps with a pre-determined warranty on a 1:1 replacement basis. The warranty demonstrates the confidence that GE Lighting has in the CMH range.
GE has supplied New Look since 2004 when the leading Fast Fashion UK retailer decided to move from warm to cool white colour lighting.
Neil Painter, maintenance services manager at New Look says: "The store environments lit by cool white light bulbs help to promote our fresh exciting image. Since installing GE CMH lamps, the ambience in our stores have improved, reflected in strong sales over the last year."
GE Lighting specialises in providing long-lasting and energy saving lighting products for retailers and this announcement shows its success with New Look in the last two years.
(Chris Henry)
