Melissa's brief to Intevi, the digital solutions provider appointed on this project, was to blend their artistic designs with suitable technology to bring their creativity to life. Intevi knew it was going to need an impressive piece of technology to deliver on these requirements, leading them to super high resolution LED as the display choice.
Commenting on the project, Tom Scott, managing director of Intevi said, "We had previously worked with the contractors on another retail project and they knew we could deliver on the very distinctive brief Melissa had produced. In the large entrance hall, visitors would be surrounded on three sides by floor to ceiling LED screens. These screens would feature anything, from psychedelic art installations to fashion shows. The screens would be mirror backed so that they could be turned off to provide a reflective surface around the art installations."
Intevi chose technical distributor PSCo to supply the super high resolution LED for this project, due to the exclusive portfolio of LED by leading manufacturer Absen and their UK servicing and support offering.
The requirements of the display products were to be scalable, offer clear resolution, operate independently displaying different content and be set behind bespoke glass installations. To ensure the LED displays delivered these requirements, Intevi visited the PSCo Assessment Centre to evaluate the displays, resulting in their specification of Absen AI06 6mm for the larger display and Absen AI03 3mm for the unique three-sided display. Once the technologies had been chosen, the Assessment Centre provided the shop fitting team the opportunity to test the LED behind the glass before delivery, ensuring there were no nasty surprises on site.
(Jim Evans)
