Steven M Ortiz (Cinelease global VP) comments: "We are delighted to welcome someone of Steve's calibre and proven track record to Cinelease. We view his appointment as a sign of our commitment to being the leading company in the UK. Steve Smith has a proven track record over many years that clearly identified him as being the perfect choice for this important position and we are proud that he has agreed to join Cinelease".
Steve Smith said: "I am very proud to start this new challenge with Cinelease. This has been a very important decision for me and I have been very impressed with the Cinelease team and their business ethos. It was crucial for me to be joining a business that shares my passion for truly focusing on the needs of each and every production. Cinelease have a proven track record for delivering the highest standards consistently over many years". He added "I am extremely excited to be leading the expansion of Cinelease into the UK. Our customers will see our commitment to the UK market is long term through our continued investment in cutting edge technology, providing a personalized service, exceeding customer expectations, employing the very best people and by providing ongoing training."
Cinelease is the largest independent motion picture equipment rental house in US, with company headquarters in Los Angeles and multiple branch locations worldwide, including Atlanta, New York, New Orleans, Charlotte, Pittsburgh, Austin, Chicago, Reykjavik, and London.
Cinelease has supplied thousands of feature films and television productions with premier lighting and grip equipment, and has built its reputation with over 37 years of experience and service.
(Jim Evans)
