AT Communications provided all audio-visual equipment and experienced technical operators for the event - including two newly-acquired Christie Roadster X9 projectors. Among the first to be used anywhere in the world, these new three-chip DLP devices were stacked, and detailed to project video and data (Powerpoint) displays.
The rental company favoured these multimedia projectors in view of their incredible power (outputting 8500 lumens of light), in combination with their compactness, measuring no more than the size of an X4 or X6 projector. In fact the X9 is the brightest and most cost-effective XGA projector in its class, delivering exceptional image clarity and colour uniformity. A super-reliable power supply and lamp ballast provides consistent power to the lamp, while the X9 can also project a digital signal from source to
In Sotogrande, a conventional 3m wide, 16:9 aspect ratio rear projection screen was sited in the main auditorium. The centre section of the auditorium then opened up to provide a walkthrough into a Studio area, where dealers were able to see ‘under the skin’ of the new XJ. Within the Studio three 60" (1.5m) plasma screens featuring Safety and Technology stories were also provided by ATC together with interactive PC systems, running ‘Car Configurator’, which allowed dealers to ‘build’ their own car.
Elsewhere, smaller structures provided specially designed environments for specific aspects of the launch, including a showroom and a training area. The creative side of the event was the responsibility of KTA Design who designed and developed the environments, sets and staging to accurately reflect the brand and capture the imagination of the delegates. The artistic interior design for the marquees was built and installed by Scenex Sets & Staging, whilst Qbox provided all speaker graphics content.
Freelancers, Juliet Glaister and Paul Easty looked after the communications and strategic elements of the programme respectively, and the delegate handling and logistics was controlled by Jaguar’s event management company, P&MM. AT Communications report that the quality of the X9’s projected image was second to none, and everybody was impressed with the incredible picture quality.
(Lee Baldock)
