B10 has been specifically developed for the sports market to address the ever-increasing demand for pitch side, or perimeter, advertising screens, which provide important additional revenue for clubs and venues.
Each B10 panel measures 1280mm (w) x 960mm (h) and uses Lighthouse's Enhanced Resolution (ER) technology to give an effective 10mm pixel pitch. 5,000 nits of brightness enables B10 to cope with any level of ambient light, even direct sunlight, and accurate colour reproduction means that advertisers logos can be perfectly replicated, says the company.
An important design modification of the B10 is its rubber louvres, incorporated to protect players on the field should they accidentally run into it during the course of play. Additional benefits include an adjustable rear stand, allowing the panels to be angled to suit any size of stadium and any rake of seating, and its wide viewing angle (140 degree horizontal, 50 degree vertical) further aids audiences' visual enjoyment from just about any seat in the venue.
Each B10 panel has an IP65 weatherproof rating and can cope with a wide range of temperatures, making it able to handle with the demands of sports arenas and stadiums all year round the world over. Its lightweight and slim casing design mean that it is also easily transported, making it suitable for rental purposes on non-match days.
"The B10 offers exceptional return on investment for our partners," says Simon Taylor, general manager of Lighthouse Technologies' UK office. "Leaders in Football was the first opportunity for us to demonstrate this dedicated sports product and the reaction was very good."
Lighthouse has also announced a strategic alliance with Click Effects, a division of US company Sound & Video Creations, making the power of Click Effects available to Lighthouse customers. "The alliance with Click Effects means that Lighthouse can present an even greater range of solutions to the sports market," says Taylor. "It allows us to provide a fully integrated approach which offers a great return on investment for our customers."
(Jim Evans)
