Located at the historic 63 Nathan Road in Tsim Sha Tsui, iSQUARE was built to be Hong Kong's premier shopping destination, providing a shopping and entertainment experience. iSQUARE chose Lighthouse's P10-FA 10mmFront Access SMD panels for their high brightness and contrast ratios ensuring the screen would be clearly visible in the mall's high ambient light environment.
Comprising 30 panels, the 3.84m (w) x 2.4m (h) screen is situated in between iSQUARE's third and fourth floor concourse, a high traffic area where thousands of shoppers pass through every day. Thanks to its wide 140-degree viewing angles, shoppers will be able to view advertisements and promotional messages, and other important messages from anywhere in the concourse.
"Our latest installation at iSQUARE is another indication of the impact Lighthouse is continuing to create, at premiere locations across Hong Kong," said Peter Chan, Hong Kong general manager at Lighthouse. "This win has given us a great start to the New Year, and by continuing to offer superb visuals, excellent reliability, and outstanding service, Lighthouse is ready to surge ahead in 2010."
(Jim Evans)
