Lighthouse promoting Dior in Hong Kong
Hong Kong - A Lighthouse screen is a feature of the outside of the new Dior store, at the No. 1 Peking Road shopping centre in Tsim Sha Tsui, Hong Kong, which had a grand opening on Friday 28th January.

With a wide array of famous brand and designer clothing stores, there is considerable competition to attract the attention of customers. The Lighthouse screen will showcase the couturier's latest advertisements and fashion collections.

"We are very pleased that some of the world's leading fashion houses are recognising the positive benefits that investing in our groundbreaking LED screens bring," says Lighthouse general manager Peter Chan "Obviously, the designs need to be portrayed as accurately as possible, but the screens also need to be bright and eye-catching, to attract attention in a busy retail environment.

"All of these requirements are achieved with the accurate reproduction of 281 trillion colours, superb image quality, 6000 nits brightness and 140ยบ viewing angle of Lighthouse P10 SMD panels. Their reliability and long life also means that they require very little maintenance, ensuring that the company's message is broadcast to Hong Kong's shoppers for years to come."

(Jim Evans)


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