Lighthouse LED points the way for Nokia
- Details
Taking place over a two-week period, the 14 x 4 panel (14.22m x 3.04m) Rn7-ER 7mm screen was suspended from a crane in the city's Potters Fields Park, near Tower Bridge. Mounted in a frame forming a giant arrow, it provided a different form of interactive entertainment.
Passers-by were encouraged to send a text message, which would be displayed on the screen along with the sender's distance, calculated by Ovi maps positioning technology. Also using that technology, the crane would be instructed to rotate and point the arrow in the direction of the sender.
Pod Bluman of Bluman Associates devised the technical solution from an original idea