New marketing leaders: Graeme Taylor (right) and Paul O'Farrell-Stevens
UK - Music Group has expanded the marketing department for their recently-formed Professional Products Division, with the addition of industry veterans Paul O'Farrell-Stevens and Graeme Taylor.

Joining Yamaha's Pro-Music Division in the late 1980s as marketing manager, Graeme Taylor worked on the development and promotion of the company's professional-grade audio equipment and instruments in the UK. He later joined Bang & Olufsen as a key member of the team that turned the business around and grew both sales and operating profits. In 2007 he was appointed CMO of Meridian Audio.

"I am thrilled to join Music Group and support the new Professional Division," stated Taylor. "Since I began my pro audio career in the '80s, I've had great respect for the Midas, Klark-Teknik and Turbosound brands. Now, with the resources and commitment of Music Group, I'm confident that the experience I gained building prestigious brands such as Bang & Olufsen and Meridian Audio can be applied to these great pro audio brands, creating the next chapter in their long and illustrious histories."

Paul O'Farrell-Stevens' career in the music business stretches from audio engineer at London's CBS Recording Studios - to marketing communications, public relations and management for several highly respected pro audio brands including Beats, Monster Cable Inc., IXOS and QED.

"I am extremely proud to join the Music Group and eager to combine my years of recording experience with my marketing skills," said O'Farrell-Stevens. "The years I spent as a sound engineer give me the unique perspective when it comes to the needs of MUSIC Group customers. I look forward to combining those skills to further bolster MUSIC Group's market-leading position."

"With the addition of Graeme and Paul, we have achieved a major milestone in the rebirth of our professional brands," commented Music Group marketing SVP Costa Lakoumentas. "These two visionaries will prove essential as we continue to grow our world-renowned MIdas and Klark-Teknik brands - and especially so as we introduce Turbosound to the global marketplace."

(Jim Evans)


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