Neutrik AG appoints Paxt for Africa

Liechtenstein - Neutrik AG, the leading manufacturer of connectors and instruments for the audio and music industries, in conjunction with its subsidiary Neutrik UK Ltd, have announced the appointment of Paxt Ltd as its main distributor for both Equatorial and North Africa. "Paxt are just the type of distributor and management partner we seek as a partner for this area of developing markets' said Heinrich Zant, director international sales. Jeff Fishel, sales and marketing at Neutrik UK, added: "Paxt have built a reputation over the past 15 years as a solid company who understand the many diverse markets in this geographic region. As our penetration of the global market continues, we at Neutrik look to companies such as Paxt to assist us in our marketing efforts. The fact that we already sell to companies known to both of us makes the relationship stronger and therefore easier to manage. I am confident that we will be able to penetrate this lucrative geographic market to our mutual benefit."

Tim Pollard, joint managing director of Paxt, says: "Paxt are focussed on providing the world's leading audio brands with distribution into the world's developing markets. Neutrik is a global brand and a leading innovator in the audio connector market within our industry. Paxt do not currently offer any connector solutions to our customers and consequently expect to develop excellent sales in the future."

(Lee Baldock)

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