Schaeffer has over 20 years' experience in the pro audio business and a successful track record in sales management, business development, and strategic marketing. For the last two years he was vice-president of the Public Address Business Unit at Klotz Digital America in California, where he was responsible for all sales and marketing management of the newly established business unit.
Prior to that, Schaeffer was general manager, western region, for AMX Corporation. He joined AMX in 2001 following five years at Otari Corporation, where he rose to the position of vice-president.
Beginning his career in 1979 with several years in pro audio retail sales in Arizona and California, Schaeffer spent over 15 years as a manufacturers' representative. New West Group, established by Schaeffer in 1983, became the largest pro audio rep firm in the U.S., boasting four separate business units-pro audio sales, studio equipment sales, technical support, and wholesale distribution - with over 25 employees.
"I'm looking forward to directing the sales efforts of one of the finest and most respected manufacturers of analogue and digital mixing products in the world, as well as to further expanding the already well established client base in this country," stated Schaeffer. "From the smallest DJ mixer, to the large-format ML Series live VCA consoles and the digital iDR series of contractor products, Allen & Heath offers a broad range of solutions for a wide variety of applications."
(Lee Baldock)
