UK - After "hunting for someone special" to head up its UK operation for the past six months, PASO, the Italian sound system manufacturer, has announced the appointmentr of industry stalwart Bob Harrison.

Having served a total of 17 years with Beyerdynamic, Harrison is one for long stretches and is now looking forward to doing time with the Milan-based company. He cpmments: "People may be surprised, but it had to be the right opportunity to entice me to leave Beyer and this role with PASO fits the bill perfectly. It is a challenge, but one with a respected and experienced manufacturer with a brand name that is associated with quality throughout the world. Just take a look at some of the recent installations that have used PASO products and you'll know why I was more than happy to be hunted down."

PASO are already well positioned in the marketplace in terms of price and quality, so Harrison sees his main tasks as getter closer to the customer base and raising the profile of the brand in the UK.

(Lee Baldock)


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