Denmark - SGM Lighting ApS has announced the appointment of Leif Orkelbog-Andresen as its new global sales director. With over 16 years of experience in sales and business development within the architectural lighting industry, Orkelbog-Andresen brings exceptional expertise and a deep understanding of market dynamics that will drive SGM’s ambitious global growth strategy, says the company.
Orkelbog-Andresen’s appointment comes at a defining time for SGM, following its acquisition by Golden Sea, a global leading lighting manufacturer. By combining Golden Sea’s manufacturing power with SGM's advanced R&D, testing, and production facilities in Denmark, the SGM brand and legacy are well positioned to deliver innovative lighting solutions tailored to the evolving demands of both the architectural and entertainment industries.
“We are thrilled to welcome Leif to the SGM family,” said Chris Agius Ferrante, CEO of SGM Lighting ApS. "His extensive industry connections, coupled with his strategic vision and experience from leading companies like Martin Professional, Barco, and LEGO, align perfectly with our growth ambitions. We are confident that his leadership in sales, marketing, and product development support will strengthen our partnerships with top-tier industry profiles and expand our global footprint.”
Orkelbog-Andresen joins SGM from Martin Professional, where he successfully led impactful sales initiatives and built a robust network within the architectural lighting design community. As global sales director, he will oversee both sales and marketing strategy.
"SGM has long been recognised as a pioneer in technological innovation,” said Leif Orkelbog-Andresen. “I am honoured to join the team and look forward to building on this legacy. By combining SGM’s creative vision with Golden Sea’s exceptional resources, we have a unique opportunity to set new standards in the industry and deliver impactful solutions that inspire and amaze.”
