The 2010 Expo saw the rebranding of RA to IRAA, but despite the name change the awards retain the same goal of recognizing the creative art forms of sound recording, mixing and mastering and, of course, creating music, say organisers.
Awards are given across a number of categories including: Best Recording Engineer; Best Mix and Mastering Engineer; Best Record Label; Album of the Year; Record Company of the Year, and Life Time Achievement Award.
"The IRAA awards act as a catalyst for the Bollywood industry and Indian music industry to create world beating sound," add organisers. "The 2011 edition of IRAA will not only felicitate the talent behind the scenes, but also the outstanding milestones achieved by musicians across various genres."
(Claire Beeson)