Rvrb is headed up by two long-time Peavey advocates, Anders Nicholasson and Jorgen Larsson, the latter of which also has decades of pro-audio experience and has worked on a number of key Peavey Commercial Audio projects within the region. According to Larsson, the main goal is to maintain and manage the continued growth of Peavey Commercial Audio in the territory.
"I've actually had more than 30 years experience with Peavey products, so I am particularly happy to be with my favourite audio family again and working with their products in Sweden," Larsson says with a smile. "I know the products and I believe in the products, which is essential; I've actually worked with MediaMatrix since its inception in the early 1990s, and in working alongside Anders, we make a strong team that's certainly got all bases covered."
As Peavey Commercial Audio is Rvrb's only pro-audio client, Larsson and Nicholasson say they have "great focus as well as great expectations".
Peavey's Mark Coombes concurs, adding that both men are just as well connected in the industry as they are experienced: "They are incredibly well respected throughout the industry in Sweden, and it's very encouraging that they're both so pro-Peavey Commercial Audio; we strongly believe that this appointment will lead to more business as Rvrb is so dedicated to the Peavey cause."
(Jim Evans)
