With the rebranding exercise nearly finished it was imperative that a new play list was created quickly and PEL Music & Media rose to the challenge. PEL's studio programmers worked closely with Zizzi to define the style, tempo and volume required to create the right atmosphere. The result is a mixture of Latin and Jazz based music that isn't overtly commercial and is now being enjoyed by customers and staff across all 100 Zizzi restaurants. To keep the music fresh and exciting, it is reviewed quarterly and recommendations are made by PEL for new music.
Zizzi marketing manager James Mundy comments, "Music is really important for a vibrant atmosphere. It adds to the look and feel - the ambience - of the place. PEL was good on the music brief; they came back with really good suggestions and they were very easy to work with."
(Jim Evans)
